SEO is comprised of two elements…
• On-page ranking criteria -- This refers to ranking elements occurring directly
on the Web page you are creating. For example, the Title of your article as it
appears on the tag of your page is an on-page criterion.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">• Off-page ranking criteria </span></b><span style="font-family: Helvetica;">-- This refers to ranking elements that do not occur<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">on this page but yet affect its ability to rank well and obtain listings. Off-page<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">ranking criteria are important indicators of human behavior. Visitor reaction<o:p></o:p></span></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><span style="font-family: Helvetica;">reflects the quality of a page.<o:p></o:p></span></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><span style="font-family: Helvetica;">Let’s look at each of these “on-page” criteria quickly...<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">Specific Keyword must be integrated in all the right places. Where, exactly?...<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">1) TITLE tag<o:p></o:p></span></b></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><b><span style="font-family: Arial;">2) <st1:place st="on">META</st1:place> keyword tag<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">3) <st1:place st="on">META</st1:place> description tag<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">4) H1 and other header tags<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">5) Body copy<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">6) Link tags<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">7) File name/domain name<o:p></o:p></span></b></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><b><span style="font-family: Helvetica-Bold;">8) Image ALT tag and name of image<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;"><o:p> </o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">1) TITLE tag = </span></b><span style="font-family: Helvetica;">,<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">The TITLE tag is the key on-page elements. Make sure every single one of your<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">pages (yes, even your TIER 3 pages) contains a relevant, keyword-rich TITLE<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">tag.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">2) META keyword tag = </span></b><span style="font-size: 10pt; font-family: Courier;"><<st1:place st="on">META</st1:place> name= “KEYWORDS” content=”factory outlet<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-size: 10pt; font-family: Courier;">stores”><o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">• </span></b><span style="font-family: Helvetica;">Consider adding a common </span><b><span style="font-family: Helvetica-Bold;">synonym </span></b><span style="font-family: Helvetica;">that has a nearly exact meaning<o:p></o:p></span></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><span style="font-family: Helvetica;">(ex.,”outlet malls”) but don’t </span><b><span style="font-family: Helvetica-Bold;">dilute </span></b><span style="font-family: Helvetica;">your <st1:place st="on">META</st1:place> tag with a million synonyms.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">3) META description tag• </span></b><span style="font-family: Helvetica;">The <st1:place st="on">META</st1:place> description often comprises a portion of what searchers see in the<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">Search Engine’s listings (SEs display their results slightly differently). So, like the<o:p></o:p></span></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><span style="font-family: Helvetica;">Title tag, make sure it’s </span><b><span style="font-family: Helvetica-Bold;">attractive</span></b><span style="font-family: Helvetica;">, without being misleading.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">4) H1 and other header tags = </span></b><span style="font-size: 10pt; font-family: Courier;">Fashion Outlet Stores Nirvana. </span><b><span style="font-family: Arial;">The<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">headlines are more important than your regular body copy. </span></b><span style="font-family: Helvetica;">That’s true for<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">both human readers and for the engines.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">5) Body copy<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">This is followed by the H1 tag and the beginning of the body copy...<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-size: 10pt; font-family: Courier;">Fashion Outlet Stores Nirvana<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-size: 10pt; font-family: Courier;">Ever been on the road, far from home, when what do<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-size: 10pt; font-family: Courier;">you see? A mall jammed with fashion outlet stores!<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">Yes, that would pull me through to your page! So you see how important it is to<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">start your body copy </span><b><span style="font-family: Arial;">strongly, </span></b><span style="font-family: Helvetica;">as we did above. Now don’t blow it!<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">OVERdeliver great </span><b><span style="font-family: Arial;">content </span></b><span style="font-family: Helvetica;">in your body copy.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">6) Link tags<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">Think of your links as providing a </span><b><span style="font-family: Arial;">service </span></b><span style="font-family: Helvetica;">to your readers. You are giving them<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">beneficial recommendations or tips. So don’t just save your links for the end of<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">the page. Add an in-context link within the body<span style=""> </span>where appropriate.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">7) File name/domain name<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">Include your </span><b><span style="font-family: Arial;">Specific Keyword </span></b><span style="font-family: Helvetica;">in the filename of your html page. This action<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">might also add a </span><b><span style="font-family: Arial;">relevancy point </span></b><span style="font-family: Helvetica;">or two with the engines.<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;"><o:p> </o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">8) Image ALT tag and name of image<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">Although this is probably the least important in terms of ranking relevancy, it’s still<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">a worthwhile strategy to follow, especially now that the major SEs (Yahoo!,<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">Google, and MSN) all offer an </span><b><span style="font-family: Arial;">“image search” </span></b><span style="font-family: Helvetica;">option. Depending on your<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">unique niche or topic, image search may be a significant generator of traffic<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;"><o:p> </o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b style=""><span style="font-family: Helvetica;">brief note about </span></b><b><span style="font-family: Arial;">off-page </span></b><b style=""><span style="font-family: Helvetica;">criteria…<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;"><o:p> </o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">As Search Engines become more sophisticated, they track more </span><b><span style="font-family: Arial;">external<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Arial;">factors </span></b><span style="font-family: Helvetica;">to determine a page’s relevancy. For example, if a high-value, topicrelated<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">site links to your site, the Search Engine considers your site more<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">credible by association. If a dozen sites do the same, your site appears even<o:p></o:p></span></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><span style="font-family: Helvetica;">more so<o:p></o:p></span></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><b><span style="font-size: 18pt; font-family: Helvetica-Bold;">7.1. Work With The Free Major Search Engines<o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">Google<o:p></o:p></span></b></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><b><span style="font-family: Helvetica-Bold;"><a href="http://www.google.com/addurl.html">http://www.google.com/addurl.html</a><o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">Yahoo! Search<o:p></o:p></span></b></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><b><span style="font-size: 13pt; font-family: Arial-BoldMT;"><a href="http://submit.search.yahoo.com/free/request">http://submit.search.yahoo.com/free/request</a><o:p></o:p></span></b></p> <p class="MsoNormal" style="color: rgb(204, 204, 204);"><b><span style="font-family: Helvetica-Bold;">MSN Search<o:p></o:p></span></b></p> <p style="color: rgb(204, 204, 204);" class="MsoNormal"><b><span style="font-family: Helvetica-Bold;">http://search.msn.com/docs/submit.aspx?FORM=WSDD2</span></b><b><span style="font-size: 14pt; font-family: Arial;">
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<li><a href='https://affiliatemaker.blogspot.com/2009/04/149_18.html'>E-commerce Reality.</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/150.html'>you've tried to make money as an affiliate.</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/147.html'>Introduction Affiliate Masters Course</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/149.html'>Time for a philosophical perspective...</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/141.html'>Develop High-Profitability Topic</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/142.html'>Here are a few examples of starting points.</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/143.html'>Find Your Passion</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/144.html'>Brainstorm Your Site Concep</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/145.html'>HOW-YOU-REACH, WHAT-YOU-SAY</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/137.html'>Refine Your Domain Name</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/139.html'>+ Affiliate Support...</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/140.html'>Reduce Risk by Diversifying</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/136_18.html'>. Follow the Winning Formula</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/136.html'>SEO (Search Engine Optimization)</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/135.html'>Improve Your Link Popularity…</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/125.html'>Google’s AdWords Program</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/126.html'>Start Your Pay-Per-Click Campaign…</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/112.html'>The Road To Success</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/123.html'>Build Relationships With Other Technologies</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/124.html'>Build Relationships With An E-Zine</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/111.html'>Your primary goals are...</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/dd.html'>E-commerce Reality</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/aa.html'>you've tried to make money as an affiliate</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/introduction-affiliate-masters-course.html'>Introduction Affiliate Masters Course</a></li>
<li><a href='https://affiliatemaker.blogspot.com/2009/04/time-for-philosophical-perspective.html'>you've tried to make money as an affiliate</a></li>
</ul>
</li>
</ul>
</li>
</ul>
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►
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<a class='post-count-link' href='https://affiliatemaker.blogspot.com/2008/'>
2008
</a>
<span class='post-count' dir='ltr'>(2)</span>
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<a class='post-count-link' href='https://affiliatemaker.blogspot.com/2008/08/'>
Aug
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<span class='post-count' dir='ltr'>(2)</span>
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</div><div class='widget Profile' data-version='1' id='Profile1'>
<h2>About Me</h2>
<div class='widget-content'>
<a href='https://www.blogger.com/profile/08434513364024677131'><img alt='My photo' class='profile-img' height='80' src='//blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhUQmfXJDfQDIOf7JXyIABRTkEGYrlIm5xmx4yDjSfhPVeAocrRfyKgRLpFSw6cZXvMIDOr9d6ey_e6omhdHBxOzBB-pUBxO5AjjMLVxE7QoQ2lxcvd1lYKpdN7QBWLTO8/s220/sharif.jpg' width='60'/></a>
<dl class='profile-datablock'>
<dt class='profile-data'>
<a class='profile-name-link g-profile' href='https://www.blogger.com/profile/08434513364024677131' rel='author' style='background-image: url(//www.blogger.com/img/logo-16.png);'>
sharif khan
</a>
</dt>
</dl>
<a class='profile-link' href='https://www.blogger.com/profile/08434513364024677131' rel='author'>View my complete profile</a>
<div class='clear'></div>
</div>
</div><div class='widget HTML' data-version='1' id='HTML1'>
<h2 class='title'>Singup for $100 Now</h2>
<div class='widget-content'>
<a
href="http://depacco.com/pages/index.php?refid=sharifkhan">Depacco.com</a>
</div>
<div class='clear'></div>
</div><div class='widget HTML' data-version='1' id='HTML5'>
<h2 class='title'>Counter</h2>
<div class='widget-content'>
<a href="http://www.highbeam.com/doc/1P1-154572290.html" title="tatto media"><img border="0" alt="tatto media" src="http://www.freevisitorcounter.org/visit.aspx?id=38140"/></a><br/><span style="font-size:10px;"><a href="http://www.highbeam.com/doc/1P1-154572290.html" title="tatto media">tatto media</a></span>
</div>
<div class='clear'></div>
</div><div class='widget HTML' data-version='1' id='HTML8'>
<h2 class='title'>None other then</h2>
<div class='widget-content'>
<script language="javascript">
hopfeed_template="";
hopfeed_align='LEFT';
hopfeed_type='IFRAME';
hopfeed_affiliate_tid='';
hopfeed_affiliate='sharifkhan';
hopfeed_fill_slots='true';
hopfeed_height=250;
hopfeed_width=250;
hopfeed_cellpadding=5;
hopfeed_rows=3;
hopfeed_cols=1;
hopfeed_font='Verdana, Arial, Helvetica, Sans Serif';
hopfeed_font_size='9pt';
hopfeed_font_color='#000000';
hopfeed_border_color='#FFFFFF';
hopfeed_link_font_color='#3300FF';
hopfeed_link_font_hover_color='#3300FF';
hopfeed_background_color='#FFFFFF';
hopfeed_keywords='Affiliate program';
hopfeed_path='http://sharifkhan.hopfeed.com';
hopfeed_link_target='_blank';
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<script src="http://sharifkhan.hopfeed.com/script/hopfeed.js"></script>
</div>
<div class='clear'></div>
</div><div class='widget HTML' data-version='1' id='HTML2'>
<h2 class='title'>More earning site</h2>
<div class='widget-content'>
<a href="http://depacco.com/pages/index.php?refid=sharifkhan"><img border="0" alt="Depacco.com" src="http://depacco.com/pages/images/468x601.gif"/></a>
</div>
<div class='clear'></div>
</div><div class='widget HTML' data-version='1' id='HTML3'>
<h2 class='title'>Open an e-account</h2>
<div class='widget-content'>
<a href="https://www.alertpay.com/?RclL0Rr2oJQgcYbw08Jyyw%3d%3d"><img border="0" src="http://www.alertpay.com/banners/ban_04.gif"/></a>
</div>
<div class='clear'></div>
</div><div class='widget HTML' data-version='1' id='HTML6'>
<h2 class='title'>Free more then 100 SEO submission from one site.</h2>
<div class='widget-content'>
<a href="http://websitesubmit.hypermart.net" title="Add URL to Google and Yahoo search"><img border="0" alt="free search engine website submission top optimization" width="88" src="http://websitesubmit.hypermart.net/b.gif" height="31"/></a>
</div>
<div class='clear'></div>
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google_ad_height=600;
google_ad_format="160x600_as";
google_ad_type="text_image";
google_color_border="000000";
google_color_bg="000000";
google_color_link="AABBCC";
google_color_url="99CC77";
google_color_text="88DDDD";
//--></script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
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</div>
</div></div>
</div>
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<!-- end content-wrapper -->
<div id='footer-wrapper'>
<div class='footer section' id='footer'><div class='widget AdSense' data-version='1' id='AdSense1'>
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<script type="text/javascript"><!--
google_ad_client="pub-1217903151020638";
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<script type="text/javascript"
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</script>
<div class='clear'></div>
</div>
</div><div class='widget HTML' data-version='1' id='HTML4'>
<h2 class='title'>See here</h2>
<div class='widget-content'>
<!--Obeus.com Ads (Affiliates) Begin-->
<script src="http://obeus.com/initframe/30869/?site=23708" type="text/javascript"></script><noscript><a href="http://obeus.com">Obeus.com</a> - <a href="http://obeus.com/pay-per-click-advertising/">Advertising, Pay Per Click</a>, <a href="http://obeus.com/affiliate-program/">Affiliate Program, Pay Per Click</a>. More about <a href="http://obeus.com/site_info/23708/">Affiliates</a></noscript>
<!--Obeus.com Ads (Affiliates) End-->
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