Develop High-Profitability Topic

“Why do you rob banks?” the officer asked

infamous bank-robber Willy Sutton moments

after he arrested him...

“I go where the money is.”

With this goal in mind...

Let’s say that you love fashion. You eat, live and sleep it. You read all the

fashion magazines. You head straight to that part of any bookstore. Your friends

beg you to talk about something else “for a change!”

It’s time to brainstorm and prune. Initially, you’ll brainstorm as many related

“Keyword-Focused” topics as possible that are related to fashion. Then you’ll

prune out the low-profit-potential ones.

First thing you do? Power up what I will call your “keyword tool center.” There

are three WINDOWS of information that you will be researching...

1) DEMAND

2) SUPPLY

3) BREAKOUT

Open your browser and start with...

WINDOW #1 -- THE DEMAND WINDOW

Time to brainstorm some Keyword-Focused topics with Search It!...

The number in the left column is the number of times that each keyword was

searched in the preceding month at Overture. In a sense, it’s an indication of the

DEMAND (by your potential visitors) for each keyword that contains the word

“fashion.”

> Competition (STEP 1) > Google Single Keyword SUPPLY

(STEP 2) > fashion design (STEP 3)

This specific search yields almost a million pages…

Repeat the same process for each of the “fashion”-containing keywords that you

found in your DEMAND WINDOW. Yes, seriously, do a search for each

keyword. It is a bit tedious, but the research will pay off in spades.

I’ve started your MASTER KEYWORD LIST for you...

KEYWORD DEMAND SUPPLY SUPPLY SITE INFO

fashion 418,114 96,100,000 See NOTE...

from it we understand

NOTE: “Fashion” is too general. Don't bother researching this word for

products/services. The real opportunities lie in the niches, in topic keywords that

have more specificity.