E-commerce Reality.

E-commerce is simpler than life. Due to its digital nature, there are fewer

variables... so the outcome is more controllable

This Reality is almost self-evident, yet it’s so easy to forget. Your success with

anything you do in the world of e-commerce flows from it. Internalize it and act

upon it... and you will succeed.

Yes, it’s that fundamental. And that leads me to…

“Nothing happens by accident in the world of

computers, the Net, and customer response.

There is always a reason for what happens,

good or bad, and that reason is YOU.”