On average, your visitor will need 7-13 exposures to your message before
getting that click. Your e-zine is one way to increase exposure, but Webmasters
use other methods to build familiarity as well…
9.2.1. Build Relationships With Forms
Forms are an easy and safe way to communicate and interact with your visitors
and customers. SPAM-bots can read e-mail addresses off your Web site so
having a Contact Form in place of an e-mail link is essential.
Forms usage is limited only by your imagination…
• conduct a survey or poll
• create a series of sequential Autoresponder messages or an e-course
• collect feedback from your visitors
• get leads or referrals
• JuggleNow.com has implemented a brief survey...
http://www.jugglenow.com/juggling-equipment.html
• Translate-To-Success.com helps visitors locate translating services...
http://www.translate-to-success.com/dutch-translators.html
9.2.2. Build Relationships With A Blog
An e-zine generally goes out from once per week to once per month. If you have
enough content to write more frequently, consider a blog or Web diary
Free blog hosting is available from Google…
9.2.3. Build Relationships With RSS
Think of it like your local newspaper. The blog is the newspaper. RSS is the
paperboy.
But what exactly is RSS?...
“RSS” stands for “Really Simple Syndication.” And that is exactly what it is... a
new way for you to distribute content. That content can be any electronic
communication (Web pages, m3ps, video, etc.)
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