The most common Backup Response on the Web is the e-zine (an e-mailed
newsletter). Once you have some decent numbers, it takes only a day to get an
e-zine up and running.
A good e-zine tells its readers to revisit you…
• to click on something missed during the first visit
• to respond to an announcement you make
• to see new content you’ve added
9.1.1. Build a Sales Page For Your E-Zine
How good of you to provide a free e-zine! But will your visitors subscribe
Killer Covers.com
http://www.killercovers.com/
Then tell her exactly what to do… Subscribe!
9.1.4. Advertise Your E-Zine
List your newsletter in major e-zine directories on the Web. You’ll find these
work much the same way as the main directories (discussed in DAY 8). Drill
down through the categories and sub-categories to find the best place and
submit your newsletter to the most appropriate section of the directory
Ezine Articles
Email Universe
Or you can automate your promotion with…
Newsletter Promote
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