HOW-YOU-REACH, WHAT-YOU-SAY

Let’s look at examples of how “low-CR affiliates” create negative mindsets by

making HOW-YOU-REACH, WHAT-YOU-SAY, or HOW-YOU-REFER booboos.

We’ll begin at the top…

1) How to Reach Your Visitor...

Free-For-All Sites (FFAs) are a great example of how not to reach people. For

the most part, FFAs have become so seamy and useless that no matter what you

say, you’re doomed from the start. I once made a request to all 5 Pillar

Affiliates for FFA success stories... not a single success story! I won’t bother to

ask again.

Compare this with how smart and open-minded your visitor feels when she

finds you via a Search Engine!

2) What to Say to Your Visitor...

Don’t write a site purely devoted to “hard-selling” your merchants’ products.

Imagine a visitor who hits your site and reads an immediate sales pitch. That

person will resist because she does not know you. Then, if she clicks to your

merchant, she gets another sales pitch on the SiteSell site ==> Negative x 2!

Never devote your site to one company’s product line. No matter what you

do, no matter how sincere you are, this kind of approach always ends up

“smelling”