. Follow the Winning Formula

Showtime! Like any great show, whether it’s baseball, or the theatre, or the

Olympics, a successful outcome is all about preparation. And boy, have you

prepared!

And all that preparation has convinced you that your show should be...

WORLDSBEST-FashionFactory-outlet-stores.com

Your site must be a WIN-WIN-WIN-WIN proposition for four parties...

1) your visitor

2) the Search Engines

3) your merchants, and...

4) YOU!

6.1.1. Your Visitor Wins

Your visitor must get what she is looking for -- outstanding information.

OVERdeliver with original, high-value info. If you don’t do this, she simply clicks

the BACK button to the Search Engine and says... “Next!”

6.1.2. The Search Engines Win

The Search Engines are in business. Their product is the quality of their search

results. Help them make their product better, and they’ll love you.

6.1.3. Your Merchants Win

Your merchants want sales. As we have seen, the best way to deliver that is

through outstanding content that gains your visitor’s confidence and increases

your credibility.

6.1.4. You Win

YOU must win, too, of course. How? FIND-CLICK-CLICK-CLICK,KACHING

1) FIND -- Your potential visitor must find you in the Top 10 (no worse than top

20) of the search results for your keyword

2) CLICK -- Your potential visitor must read the Title and Description that the

engine uses in the search results.

3) CLICK -- Your visitor finds high-value content, learns to trust you as

someone honest who delivers, and so follows your recommendations... CLICK

4) CLICK-kaCHING -- Finally, your visitor arrives at your merchant in a “feeling

smart about myself” and open-to-buy mood, ready to click that buy button!