Improve Your Link Popularity…
Build Incoming Links
“Pleasing” the Search Engines and your human visitors is why it’s important for
you to develop an effective linking strategy. Links are one kind of off-page
criteria that measure human reaction to your content.
1) Establish credibility. An in-pointing link from a quality, related site tells the
Search Engine that another Webmaster thinks highly enough of a site to link to it.
See how the link becomes representative of human feedback? The link
constitutes a vote of confidence.
2) Formulate ranking algorithms. More and more, Search Engines are
factoring link popularity and link credibility (i.e., where your in-pointing links
originate from) into their ranking algorithms. That’s why it’s so important not to
fall into the trap of continuously tweaking your on-page criteria.
#1) Get IN-coming links from the major directories, and second tier
directories. (See the Directories chapter for full details.)
#2) Get IN-coming links from theme-specific sections of the major free
directories.
#4) OUTbound-link with high-quality theme-related, non-competing sites as
you happen to discover them in the course of normal business or surfing --
exchange links with them, if possible.
No comments:
Post a Comment