20090416

Improve Your Link Popularity…

Improve Your Link Popularity…

Build Incoming Links

“Pleasing” the Search Engines and your human visitors is why it’s important for

you to develop an effective linking strategy. Links are one kind of off-page

criteria that measure human reaction to your content.

1) Establish credibility. An in-pointing link from a quality, related site tells the

Search Engine that another Webmaster thinks highly enough of a site to link to it.

See how the link becomes representative of human feedback? The link

constitutes a vote of confidence.

2) Formulate ranking algorithms. More and more, Search Engines are

factoring link popularity and link credibility (i.e., where your in-pointing links

originate from) into their ranking algorithms. That’s why it’s so important not to

fall into the trap of continuously tweaking your on-page criteria.

#1) Get IN-coming links from the major directories, and second tier

directories. (See the Directories chapter for full details.)

#2) Get IN-coming links from theme-specific sections of the major free

directories.

#4) OUTbound-link with high-quality theme-related, non-competing sites as

you happen to discover them in the course of normal business or surfing --

exchange links with them, if possible.

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